Superb Herb is New Zealand’s largest grower and supplier of fresh herbs, serving both branded retail and foodservice markets. Located near Auckland, the state-of-the-art growing facility is highly automated, ensuring fresh, high-quality products are delivered in the formats customers prefer—potted, pre-packed, and catering packs.
The organisation is a sophisticated, large-scale operation, cultivating 25 different herb varieties within their advanced greenhouses. Toroa’s strategic investments have allowed the business to meet the seasonal demands of the retail market while maintaining its position as a market leader. With on-site chilled processing and a robust cool-chain logistics system, Superb Herb is a key supplier to New Zealand’s top supermarkets and wholesalers
